CROWD COW ART DIRECTION & STYLING
“NEW YEAR, NEW YOU” CAMPAIGN
As a freelance Art Director and Food Stylist for Crowd Cow, a Meat & Seafood Delivery marketplace, I led multiple campaigns, including the "New Year, New You". This project promoted healthy proteins and diverse diets, capturing vibrant, colorful photography that showcased the appeal of different protein-based dishes. These assets were used across online, print, and social media platforms.
SEASONAL PROMOTIONS
Special occasions call for exceptional treats! For Crowd Cow’s winter holiday promotions, I focused on showcasing their most luxurious protein offerings. To highlight the premium quality and rich textures of the products, I used a timeless black backdrop, allowing the vibrant colors, intricate marbling, and natural textures to take center stage. While black might not be the most traditional holiday color, it provided the perfect contrast to celebrate the fresh, festive allure of sustainably sourced meats and seafood, creating a visual feast that embodies the spirit of a high-quality holiday celebration.
Love on a full stomach!
Valentine’s Day is the perfect occasion to treat your loved one, and nothing says “I love you” like a decadent, home-cooked surf-and-turf dinner. or Crowd Cow’s Valentine’s Day promotion, I focused on showcasing how just a few simple, high-quality ingredients can create the ambiance of a high-end restaurant at home. Simplicity, luxury, and warmth were the guiding themes, highlighting how quickly and beautifully premium proteins, paired with fresh herbs and roasted vegetables, can become the ultimate expression of love.
Be the Ultimate Super Bowl Party Host
Party food doesn’t have to be boring! For Crowd Cow’s Super Bowl promotion, I focused on showcasing a diverse array of proteins and creative ideas to satisfy even the pickiest fans. This shoot was all about embracing bold flavors, vibrant colors, and an energetic, festive atmosphere. Unlike other campaigns that emphasize the individuality of each protein, this promotion encouraged a more playful approach—piling on spices, toppings, and textures to create the ultimate game-day spread. After all, during the highs and lows of the game, it’s all about the fun of sharing indulgent, crowd-pleasing bites with friends and family.